Soho, London Christmas Installations
A very Soul Cycle Christmas
At Nikkita Palmer Designs, we specialise in creating standout installations that elevate environments and create interest in businesses through visual design. A few years ago, we did exactly this at SoulCycle studios, in both Soho and Notting Hill. SoulCycle is a premium indoor cycling brand known for delivering a luxury, yet intense (!) fitness experience.
SoulCycle approached us with a clear goal: to festive-up their flagship locations with seasonal magic that felt on brand, refined and unmistakably aligned with their sleek brand identity. The brief, however, presented several designs and logistical challenges.
Minimal available space
The storefronts had minimal in the windows and foyers, meaning decor couldn’t take up the already limited floor space. All elements had to be suspended or wall-mounted.
Brand alignment
Although festive, the installation needed to remain minimal, luxurious and in keeping with the SoulCycle aesthetics. No visual clutter or traditional Christmas cliches.
Operations challenges
Installations had to be completed during opening hours, with minimal disruption to staff or customer experience.
Grand opening crossover
One site was also celebrating its launch, so the installation needed to support both festive spirit and opening-day elevation!
The Challenge
We designed and delivered bespoke suspended bauble installations in a curated yellow and silver colour palette. Each bauble was hand-selected and arranged to maximise visual impact, both from the street and within the studio reception.
Our design focused on:
Spacial elegance
By suspending elements at varied heights, we created dynamic layers that felt immersive without crowding space.
Brand harmony
Using a refined metallic palette, we anchored the design in the Soul Cycle palette- luxurious, modern and understated
Customer journey enhancement
The installation wasn’t just for passersby; it extended into the experience when exiting the studio, leaving customers with a lasting emotional note as they departed.
We executed the install with care, professionalism, and precision, working alongside staff to ensure safety and discretion throughout their hours of operation!
Our Solution
The Finished Look
The finished installations delivered a festive look that:
Amplified brand perception by reinforcing SoulCycle’s commitment to thoughtful, high-value experiences.
Drew attention from the street without overpowering the clean design language of the studios.
Enhanced the grand opening atmosphere, setting an unforgettable tone for the launch location.
Clients and customers alike responded positively to the elegant integration of seasonal decor that felt luxurious and thoroughly bespoke.
Why It Worked
This success stemmed from our experience in immersive installations and design-led environments.
As Christmas installation specialists, we understand how to balance experience with looks, especially within demanding logistical constraints. In this project, that expertise worked to ensure the aesthetic goals of the brand were amplified as expected.