5 Things to Consider at Your Brand Event or Conference in 2026
Planning a brand event, launch event or conference in 2026 is about more than just logistics and making sure it's in the calendar for all departments; it's about creating an experience that resonates and is, quite honestly, worth the time and effort.
Attendee and guest expectations are evolving, and design trends are shifting towards immersive, sustainable and flexible spaces. As event designers, stylists and furniture hire specialists, we’ve identified five key considerations that will make your event unforgettable in line with this year’s trends.
1) Make our brand identity part of the environment
Branding is no longer limited to signage or merchandise (that’s right, the days of just providing a branded pen and notepad are gone….
It’s about creating spaces that reflect your brand at every touch point. Colour schemes, lighting, furniture choices (and the comfort of them!) should echo your brand’s identity, making attendees feel immediately immersed from the moment they walk in.
Our favourite way to do this is to integrate brand colours, logos and messaging into lounges, props and furniture layouts to create a cohesive and unforgettable environment. This approach will ensure your event always feels polished, on brand and leaves that lasting impression.
For branding ideas and inspiration, check out the case studies below:
2) Prioritise experiential and immersive design
Traditional conference setups are giving way to interactive experiences, as attendees expect to engage with the event, not just sit and listen.
Curated lounge areas, ambient lighting and creative decorative elements encourage networking, conversation and social sharing.
Our team helps create zones where guests can relax, connect and capture shareable moments. From handcrafted, bespoke furniture to statement branded props, each element contributes to the overall idea and journey.
3) Choose sustainable and reusable furniture options
Sustainability is, quite honestly, no longer an option. It’s expected.
Using reusable and hired furniture reduces waste, aligns your brand with conscious values and offers flexibility in design. Our warehouse is home to a wide range of vintage, handcrafted and eco-friendly furniture options that bring style to your event, whilst staying sustainable.
4) Design for flexibility and flow
Modern events demand adaptable spaces.
Modular furniture allows for quick changes and reconfiguration between sessions and networking events. Alongside this, flexible layouts support different uses, from presentations and talks to casual breakout areas.
The event agenda and schedule should be at the base of the plan, with set-ups that move and work with your agenda.
The event agenda and schedule should be at the base of the plan, with set-ups that move and work with your agenda.
5) Include engaging and socially shareable items
For some events (specifically brand events and activations), social media can be a powerful amplifier.
Spaces that naturally photograph well encourage attendees to capture and share moments they have enjoyed, increasing brand recognition and potential reach, dependent on their channels. Thoughtful styling from lounges to props ensures every angle offers interest and aesthetics.
A few Instagrammable Brand Event Ideas:
Brand Events in 2026 are set to show even more curated experiences than we’ve seen before. With an extra focus on branding, immersive design, sustainability, flexibility and social shareability, your conference or event can and will leave a lasting impression when done right.
Ready to bring your 2026 event to life? Explore our furniture and styling inventory and create a space that truly reflects your brand.
